My currency: My currency in my online store.
Average profit: The average profit margin in my shop that means that as an average I put this amount of margin on the wholesale price to create my retail price so I can get reasonable income after customers' purchases.
Average cart value: When potential customers place products in the shopping cart, they usually intend to order for this amount of money.
Cost per visitor: Average cost for inique users or visitors.
Visitor number: The number of the unique visitors in my store.
Conversion rate: The conversion rate is a mathematical equation that online advertisers and marketers use to compare the total number of website visitors to the number of customers who actually become paying customers.
# Daily Monthly
Your store is profitable.
Your store is unprofitable.

Please note that the result of this calculation about finances and operations is just an approximate value.
The outcome can be different after actually starting running the marketing.