You have an idea and want to capitalize out of it. You even made the product. So, what’s stopping you? Don’t know where to start your online business? Well, good news! We have explained several ways to give you an idea on where to start. This article will help you to kickstart your online business to its full glory. Let’s dive in.
So, you have a product and want to sell it. Now comes the part of promoting that product through any media available. It could be radio, TV broadcast, social media post, anything that has people. A marketing campaign is a medium through which you can do the above things.
Create and Schedule Your Marketing Campaigns
The first thing you can do is outline your goals. Let people know what you intend to do with the product and how it can change their lives. Imagine yourself and your company in about 15 years. What would you like it to be? Should it be an enormous business? A helpful company?
Give the above paragraph a thought and by doing this you have already done 30% of your role on starting a successful online business. Now, think about this. Is your product for a specific set of people? If yes, for which segment of the market are you targeting? It is really helpful to know what your product does for a set of people.
It is called Targeted marketing. I am pretty sure you know what that means. If not, then targeted marketing is basically promoting your product to a group of people narrowly such that the group contains only people who are interested in your product. By doing this, you increase your chances of people buying your product and increase your brand value.
Devise Creative Content and Measure its ROI
Creating content is one of the best ways to kickstart your online business. This process largely involves the use of social media and good content always prevails.
What you have to do to create ‘good content’?
- Do things that are trendy and relevant.
- Add value to your audience (most important step).
- Use the 51-49 rule.
- Think of this as a long-term game.
By doing trendy things, you can get a huge number of views. But, even the content has to be targeted so that only people who are interested in your product remain.
You don’t want to have a ‘dead audience’ right?
Adding value to your viewers is the most important thing whenever you are starting or you have been at the online business game for a long time. Adding value could mean anything. In terms of an online business’ perspective, it could be things like building the best product so that your customers are satisfied, creating interesting content and so much more!
Follow the 51-49 rule. This means that you can or have to create 51% free content and 49% paid content. That’s when your brand can score higher.
Look into your business in the future for about 10-20 years. What do you want to achieve? What do you want your business to look like? Give a thought to it.
What is ROI? Marketing ROI is a practice of calculating profit and revenue growth to impact of marketing. By calculating ROI, businesses can measure the degree to which marketing efforts either manually, or on a campaign basis contribute to revenue growth.
Marketing ROI is usually used to calculate marketing spend and budget allocation for ongoing and future campaigns and initiatives.
Add Call-To-Action Buttons
CTA or call-to-action is a simple yet effective means of generating sales, conversion rates or even traffic.
One of the most simplest and effective examples of CTA are exit intent popups.
What are exit intent popups? You might have seen these popups on several websites asking you to subscribe to a newsletter, sign up with your email ID or ask you to purchase a product. Many businesses have used these exit intent popup strategies and boosted their conversion rates by up to 1200% and decreased bounce rates by up to 35%.
Exit-intent popups bring huge benefits and are considered a leading and effective strategy. Using exit-intent popups is beneficial for the business and even customers if they add value to them.
Implement Video Marketing
Do you know the reason why video platforms like YouTube and Tiktok blew up?
The reasons are:
- Easy to understand the content.
- Visually informative.
- Consume lesser time when compared to other media.
So, it is no wonder why people like you and me prefer video content these days. If you want to start or even grow your business, you should really..really go heavy on video content. Focus on the first few seconds to grasp your viewer’s attention.
Almost every platform right now promotes video content. Especially short forms of video content.
Send Personalised Emails
No one wants useless emails on their daily email feed. So, what can you do in this situation? The solution is to send personalized emails. Personalised emails are basically emails targeted for a specific person or for a group of people having similar interests.
By sending personalised emails, you are:
- Making your viewers feel special.
- Increasing conversion rates.
- Increasing click-through rates.
- Improving your email list.
- Increasing your brand value.
- Making people trust you.
There are numerous benefits of sending personalized emails to your subscribers. It is a great way of building an online business and these usually bring recurring traffic.
Building an online business isn’t easy. But by following the above-mentioned methods, doing research, and having some patience you can get the results sooner or later. Exit-intent popups are a great way of generating sales in today’s online world if you want to build an effective online business.
Which strategies are you going to implement from today itself?
About the Author:
Armen Baghdasaryan is a guest blogger at Syncee. He is an experienced digital marketing specialist who is always keen to keep up with the latest updates in the industry and come up with the best marketing solutions.