The winter holidays are here again and you might wonder what to sell at Christmas 2020. We have got you covered. Boost your online sales with winning products at the busiest shopping season of the year. This is the period when most people sit down with their laptops and smartphones to look for products to purchase for their loved ones. Provide them the best offers!
Start preparing your online store early. You are still in time to decide what to sell at Christmas 2020 or what to focus on. Here below you can find our list of winning product categories which we believe will be useful for you to get inspiration and ideas from. We have not only collected product ideas for you but have also picked some useful keywords we recommend you to use when searching for products in our marketplace.
If you haven’t heard of Syncee Marketplace before, it is the perfect time for you to check it as currently you can find over 3 million products on the platform from hundreds of suppliers from all over the world.
Let’s check the list of 17 categories which carry high potential in them, and find out what to sell at Christmas time this year.
What to Sell at Christmas 2020? – Hottest Winter Products
Winter has its own evergreen products for what there is a high demand from customers each year. It is a great idea to pick a product category from these classic options, make a twist on them, and offer a unique selection. On the other hand, you can also check the trending items of the year to find out what to sell at Christmas in 2020. If you pick such a product you can’t go wrong with it. You just have to make sure your business and marketing strategy provides you a stable background and people will indeed find your store reliable enough to buy products from you.
A cozy blanket is a winner idea to give as a gift to friends and family members. This is why it can come to your mind immediately when brainstorming about what to sell at Christmas. What are some top-notch styles your customers will become huge fans of? Make sure the blanket is big enough, soft, and fluffy enough. Nowadays knitted blankets are also popular as it represents the old times when individuals were more self-sustaining. Moreover, electric blankets are also a good item to offer as there are many people who are in need of this useful product at home.
2. Eco-friendly Products
We can all agree that nowadays more people have started to take care of their environment. This is why it can come to your mind quickly when analyzing what to sell at Christmas. Over the last few decades, overconsumption has become a significant problem in the whole world. Overconsumption of raw materials, wasting, and pollution people generate are some of the biggest issues of our life now. They are terribly destructive factors to the environment in the long run. You have also probably noticed that there are way too many products that are wasteful and unnecessary.
This is why people have opened their eyes and slowly started to focus on zero- or low-waste items and lifestyle. Think about products such as bathroom accessories and beauty products (e.g.: toothbrush, soap, hairbrush, shampoo, towel), clothes, kitchen tools, steel straws, mobile phone accessories. Thankfully, the list of these low-waste products is becoming longer as time goes.
3. Warm Clothing
Not all climate zones are the same. If the place where your target audience lives has a cold winter, now it’s time for you to fill your online store with warm pieces of clothes. Jumpers, stockings, long skirts, boots, hats, and socks… You just have to make sure there is consistency in your offer, and you sell high-quality pieces of products. So consider these details when thinking of what to sell at Christmas. You can have a store that sells clothing items which have vibrant color. Or, nude colors. Or, only in black color. Find a style you like and for which there is a high demand in the market. Make sure your shipping time will be customer-friendly too.
Scarves are beautiful, scarves are warm. Pick them if you don’t know what to sell at Christmas! So why wouldn’t you start focusing on selling them now when the temperatures drop? It is a wonderful gift for women, men, and children as well. There are various kinds of materials and styles of scarves on the market. Pick high-quality pieces, and also try to pay attention to offering unique styles. Stand out from your competitors with your pretty pieces, and build strong marketing now on your scarf collection.
Do not think bags are great to offer for only women. It is the same good for men too. If you are selling clothes, it is nice to sell bags too because it is possible that people will look for accessories, shoes, and bags too when they are placing t-shirts or pants in the shopping cart. When you are thinking of what to sell at Christmas it is nice to consider highlighting bags as they are wonderful and useful gifts for everyone. You can choose from several kinds of styles – formal and business look as well.
6. Massage Products
There is no better gift to a wife, husband, boy- or girlfriend than a romantic night including massage. It is great for the relationship to have such relaxing nights together often. To help your customers in this, it is nice to sell them massage products that can be oil, or tools. When you are exploring what to sell at Christmas, it is another useful choice. Furthermore, massage products do not necessarily have to be related to love and romance. If one of your customers’ relatives or friends have back pain just to mention only one example, it is a great idea to support them with health products as well.
7. Skin care
In cold weather, there are more people whose skin requires more hydration, moisturizing. It is nice to broaden your product selection with skincare products, facial creams if you have been selling beauty products before. Make sure the products you are choosing when considering what to sell at Christmas are from responsible suppliers and are indeed nice for the skin. Nowadays people prefer cruelty-free, natural skincare products.
8. Activewear & Yoga, Fitness Products
Especially at the beginning of the year, more people start working out. It can be because of three reasons. 1. New year’s resolutions 2. Want to start working on their “summer body” 3. Just enjoy doing sports. No matter which one it is, let your customers surprise themselves or their loved ones with activewear, yoga, or fitness-related products. The selection of these items is so wide it is sure everyone’s friends would like certain items from that range. Do not hesitate to pick them when deciding on what to sell at Christmas 2020.
9. Car Accessories
You are thinking about what to sell at Christmas, but many people are thinking about what to give as a gift at Christmas to their friends or relatives. If they do not have any ideas you can help them. Provide them the idea of surprising their friends with car accessories. Why is it a good option? Because if someone has a car, these products can be creative and useful ones for them, depending on the item the customer chooses from you.
10. Mobile Phone Accessories
Selling mobile phone accessories is always a good idea to sell. Why? Because they are easy to ship, and because there is a continuous need for them. So if you are thinking about what to sell at Christmas this year, try broadening your product selection with these everyday useful accessories. What can these items be? For instance phone tripods, cable chompers, long charging wires, wireless chargers, smartphone covers, selfie sticks just to mention a few. Find a supplier that has ingenious accessories, and create nice marketing content for them.
11. Stylish Jewelry
Another winner idea! It is a wonderful gift for women (and of course for men as well). Also, it is easy to ship. Moreover, you can create beautiful social media posts and ads using your pretty jewelry images. If you are offering any kind of fashion products in your online store, stylish jewelry is a nice idea if you are thinking about what to sell at Christmas, and what to highlight at this time of the year. Do not forget, that nice jewelry boxes can be a boost for customers regarding whether to choose your e-shop to buy from.
Wallets are useful products, and it is something that is never enough to have more from in one’s wardrobe, and collection. It’s the same as bags. So you can decide with it when considering what to sell at Christmas 2020 as well. Make sure you are offering high-quality pieces to your customers so the wallet they give to their loved ones can be durable and be used for a long time. Even, building a whole online store which is focusing on wallets is a nice idea. It is not the most common kind of store on the market.
What kind of watches can you consider when you are brainstorming on what to sell at Christmas 2020? These can be wooden watches, smartwatches, children’s watches, men’s watches, women’s watches, simple or futuristic ones… it is another endless list we can talk about. Make sure you are selling high-quality items, and pack them in pretty boxes so it can give a luxurious feeling to the person who will receive it as a gift.
14. Health Products
Probably there is a certain health product that immediately comes to your mind when thinking about what to sell at Christmas this year. 2020 has a popular health product, even if it is the sad reality that it represents. Facemasks have become a product that everyone uses every day all around the world. In Spring 2020 there was a shortage on the market of them. After a few months, every store (online and brick-and-mortar too) started to sell these items. Even those stores which had nothing to do with this product previously.
Although I am talking about these items now, maybe it is not what you should focus on that much now. You can sell them, but unless you find a really new grip on this product, you won’t be able to stand out from the crowd with them. But of course, it is helpful for people if you sell them in your store.
So what kind of health care products can you pick when you are thinking of what to sell at Christmas this year? Vitamins, dental and oral care products, essential oil, CBD products + many more. We could even mention air purifiers as it cleans the air at people’s homes which is obviously beneficial for a healthy life.
15. Home Decoration
We can say, home decoration is an evergreen gift idea for people during the holidays. So, when you are thinking about what to sell at Christmas this year, you can include home decoration into your selection. These can be small decoration pieces or pillows but even mirrors or framed artworks as well. You just have to make sure they will travel safely from the supplier to the final customer.
16. Kitchen Tools
It is another wonderful gift that people prefer to give to each other. This is why you should consider having them in your “what to sell at Christmas” list. Kitchen tools are products that everyone likes to receive because it is always nice to try things while preparing food. These can be different kinds of spoons, cutlery, stylish plates, fruit-vegetable preparing related items, baking-related products, cutting boards. And as for my personal opinion, a unique chopping board is the best gift you can give as a kitchen tool.
17. Fandom Products
If you wish to have fandom products in your online store you need to be aware of what kind of topics are trending currently so you can know clearly what to sell at Christmas this year. Be up-to-date with current and trending movies, series, games, music, and social media influencers who have built a brand around their online activity. These are what people can be passionate about. For example, Star Wars, The Mandalorian (Have you ever heard of Baby Yoda, The Child?), Marvel, DC, and Harry Potter or football teams.
What can you sell? Basically anything. Manufacturers can create a fandom item from basically anything. T-shirts, backpack, should bags, shopping bags, phone cases, posters, flags, mousepads, mugs, toys, tiny sculptures, bed sheets, cushions, pin badges, cards, and board games. Just to mention a few examples. You just have to be careful to not sell fake and copyrighted items without permission.
Have you gained an idea for what to sell at Christmas 2020?
What can Syncee help you with?
If you are thinking about what to sell at Christmas, and you don’t even know where you could find products to fill your online store with, Syncee was made for you.
- The app runs on more e-commerce platforms. Currently on Shopify, Jumpseller, Shoprenter.
- Automatic, daily product data uploads & updates.
- Syncee Marketplace: find products and suppliers in the app.
- Syncee DataFeed Manager: bring your own supplier’s datafeed file.
- Millions of products from hundreds of local and global suppliers to pick from in Syncee Marketplace.
- Useful pricing settings.
- Auto Order and Order Routing feature.
Senior Content Manager, Syncee