10 best practices to build an amazing e-commerce homepage

An astonishing 38% of all people will stop visiting your website if it’s unattractive, according to HubSpot. The most frequent culprit of bad impressions of your e-commerce website is the homepage. Because you’re unable to miss it, the homepage can put off a customer even before they explore your website.

To leave a lasting first impression, you have to optimize your homepage and build it to perfection. In an attempt to aid you with this, we have assembled a guide for building an ideal homepage. Without much difficulty, you will see your conversion rate soar.

Let’s jump into this!

1. Make sure there isn’t too much clutter

Simplicity is always the way to go. Customers love clarity, and you can build an amazing e-commerce homepage just by including the basics. What should your homepage feature exactly?

  • A clear Call To Action (CTA). Every homepage revolves around a CTA that leads customers to make a purchase. It should take no more than 3 seconds for anyone to find it.
  • FAQ (Frequently Asked Questions). The chances are that your customers will find some aspects of your website unclear. Allow them to find an answer fast.
  • Contrasting colors. To help your customers notice each feature better, pick two or three colors that enhance each other.

2. The menus should be simple

Every good e-commerce homepage has to be organized. A great way to avoid clutter on your website is to separate everything into menus. For example, you’re selling clothing items like:

  • Hoodies
  • Sweaters
  • T-shirts
  • Shirts
  • Tank tops
  • Workout T-shirts

Even though you want to highlight every particular section, but too much sub-sections creates chaos. Why not include them all into one category – “tops”?

3. Focus on the descriptions

Although every e-commerce website should have a minimalistic homepage, that doesn’t mean you should abandon expressing yourself. Give exciting content to every section and features. Products should have a good description.

Sometimes, it can be time-consuming, so you can outsource the content writing of your e-commerce website. Here are some services that can aid you with writing:

Assignment Masters
This particular service gives you ultimate freedom when choosing what you need for your website. There are flexible deadlines, subjects, and even tones. Pick what you like and enhance your e-commerce website.

For tight deadlines, pick this service. They offer urgent plans at very reasonable prices. You can provide them with resources for your assignment or let them handle the heavy lifting.

For more specialized products and categories, essaygeeks.co.uk is a great choice. There are many choices you can make, concerning the topic, style, and formatting. You can even contact the writers themselves.

sitting with laptop

4. Include a search bar

Two types of customers visit your website. The first type is those who know what they want. Unfortunately, for all e-commerce website owners, this crowd is a minority. Most people that arrive on your homepage are yet to look for things they need. How do you help them? By including a search bar.

Without a cluttered menu, you have to provide a custom search option to your customers. Focus on key phrases, keywords and misspelled keywords.

5. Add search filters

Searching is great if you’re looking for something specific. However, customers often need to see your offer. To help them find their desired products quickly, add search filters. Separate your products into categories. Here are some examples:

  • Gender
  • Age
  • Size
  • What is the product best for?
  • What brand is it?
  • Biggest discount
  • Price

All of this will help different customers with different budgets find their way on your e-commerce homepage.

6. Invest in a good hosting service

Hosting is the basis of every e-commerce website. A myriad of customers will flock to your page during the holiday season. If your site crashes, it will leave a bad impression on both old and new customers.

To mitigate the risk, invest in a premium hosting provider. Slow loading time is not an option in the competitive environment.

7. Avoid having too many aggressive calls to action

As important CTAs are, you have to be careful with them. If you don’t put any on your homepage, customers will feel lost and without direction.

However, too many CTAs put off people because it gives your brand a “marketing-like” tone. You want to motivate your customers and tell them a story, not aggressively persuade them into something.

The only calls to action should be:

  • A CTA devoted to a special discount period, enticing your customers to use the limited-time offer
  • Another one reserved for your story and the idea that lies behind your brand

8. Include search history suggestions

The thing with e-commerce homepages is that you want your customers to return. If and when they return – you have to make the purchase process easier for them.

Let’s say that a customer searched for science fiction books. If they made a purchase, you could motivate them to buy even more with search history suggestions.

You can pull this off by inserting auto-complete features into the search bar, as well as “You might be interested in these products” on every related page. It’s a subtle, but efficient way of motivating your customers.

shopping cart

9. Have a persistent shopping cart

What are persistent shopping carts? Shopify, Magento, and other e-commerce platforms define them as carts that keep unpurchased items within and can be seen in a set period of time later. What does this mean for your homepage?

Well, many customers abandon shopping carts. Aside from sending them e-mails, discounts and other forms of contact, you can remind them the next time they visit your page. With a persistent shopping cart, you can gain more revenue and grow your brand.

10. Don’t be afraid to include partners, testimonials and influencers

Your homepage is the first impression someone gains. To make this impression an even better one, include a list of popular partners. Normally, when people access your site for the first time, they are skeptical.

When they see your long list of business associates and influencers who support you, their skepticism will disappear.

Testimonials are the most effective form of content to add to an e-commerce site. According to a survey by Social Fresh, they are 89% more effective than other forms of content.

Ask your most loyal customers to record videos talking about your brand and reward them for it. Such a move will make your brand more credible and reassuring.

Concluding thoughts

With this step-by-step guide, you can optimize your homepage to represent your brand accordingly. Keep it simple and clean, with efficiency as a priority. Testimonial videos and custom search filters will leave a lasting impression on every customer.

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